Research on gift cards from the Continuous Household Survey

The Department for the Economy provides analysis from the Continuous Household Survey (CHS) in relation to gift cards.

The CHS is a Northern Ireland-wide household survey administered by Central Survey Unit (CSU) of the Northern Ireland Statistics and Research Agency (NISRA). It is based on a sample of the general population resident in private households and has been running since 1983. The survey is designed to provide a regular source of information on a wide range of issues relevant to Northern Ireland.


Findings are presented from the CHS on the proportion of respondents who had received a gift card and, of those, the proportion who had difficulty spending a gift card.

These tables present findings from two questions relating to gift cards asked in the Continuous Household Survey.

Note: Results presented are based on unweighted figures.

Gift Card 1 - have you ever received a gift card/voucher to spend in a shop?

(This can include restaurant vouchers, online vouchers ie Amazon voucher, health spa vouchers etc. This does not include any loyalty/reward cards ie Boots points/Tesco points).

Response 2021/22 2020/21 2019/20
Yes 79% 82% 77%
No 21% 18% 23%
Total Respondents 4,099 871 2,950

Source: Continuous Household Survey (CHS)

Gift Card 2: Have you ever had any difficulty spending a gift voucher, for example, if the voucher has expired or the company went out of business?

(Asked if Gift Card 1 question was answered "Yes")

Response 2021/22 2020/21 2019/20
Yes 13% 17% 14%
No 87% 83% 86%
Total Respondents 3,240 712 2,269

Source: Continuous Household Survey (CHS)

Further information

NISRA suspended all face-to-face household interviews in the middle of March 2020 due to the Coronavirus (COVID19) pandemic. Information for users on changes to methodology and factors to consider when interpreting results is available in the document Continuous Household Survey 2021/22 - Things users need to know.

Information regarding the CHS can be found on the NISRA website.


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